Oct, 2017 3:42 pm

ART INKS TOP TEN MARKETING TIPS

2022-01-27T11:34:49-08:00By |Presentation & Marketing|2 Comments

1. Tell your story. How do you describe your work? Be ready with an engaging narrative. Try describing what you do to a friend and have them summarize it for you. 2. Simplify. Focus on the things you care most about and drop the projects you are less interested in. You only have so [...]

Jan, 2017 12:21 pm

How to Package your Art Prints securely

2022-02-17T13:37:04-08:00By |Presentation & Marketing|Comments Off on How to Package your Art Prints securely

We are often asked by our customers the best way to package their prints for shipping, it's so important to take care so that the item arrives safe and sound.  We can never be certain that the parcel will be handled carefully during it's journey (as much as we hope), so here is our [...]

Sep, 2014 2:30 pm

Varnishing Art and Reproductions

2022-01-27T12:05:26-08:00By |Presentation & Marketing|Comments Off on Varnishing Art and Reproductions

Why Varnish? Varnishing art can be a bit intimidating. You don't want to damage your painting or drawing by coating it so you may be tempted not to varnish at all! Many people wonder if it is even necessary. Here's why we think it is! Coating your Originals: Oil and acrylic paintings are varnished [...]

Apr, 2014 1:23 pm

How to Price Your Artwork

2022-01-27T11:40:26-08:00By |Presentation & Marketing|Comments Off on How to Price Your Artwork

We often have artists ask us how much they should price their prints for, which usually leads to a larger discussion of how much to charge for their originals in relation to prints and giclees. While there are no hard and fast rules, it is a good idea to have a formula that makes [...]

Jan, 2014 2:43 pm

Promote your artwork with a newsletter

2022-01-27T11:41:05-08:00By |Presentation & Marketing|Comments Off on Promote your artwork with a newsletter

An email newsletter is a great way to let people know about your upcoming shows and the fabulous new works of art you've created. Our clients who send out newsletters tell us that they never fail to make sales when a newsletter goes out. Your fans WANT to hear about what you are up [...]

Jan, 2014 2:31 pm

Choosing a mat for your prints for sale

2022-01-27T11:41:21-08:00By |Presentation & Marketing|Comments Off on Choosing a mat for your prints for sale

Things to consider when choosing a mat for your prints for sale: Thinking of presenting your prints pre-matted and ready for framing? Whether you are choosing a precut mat and standard frame, or custom cut mat, this article helps take out some of the guess work! - If you have your prints pre-matted and [...]

Jan, 2014 8:01 am

Get Clear on Glass

2022-01-27T11:41:52-08:00By |Presentation & Marketing|Comments Off on Get Clear on Glass

Glass can be a basic affair or it can go high tech (with a higher price to match). The main things to consider when choosing glass for a specific project are reflection, UV protection and safety. Regular glass - standard glass is readily available and the least expensive option for framing. It will help [...]