Non-archival open editions

Pricing open edition digital prints differs from limited edition prints in several ways. Since these prints are not limited in number and may not be made with archival materials, the pricing strategy may vary. Here’s a detailed description of how to price your non-archival fine art open edition digital prints:

  1. Costs of Production:

    • Calculate the expenses involved in producing each print. This includes the cost of high-quality printing paper, ink or toner, printing equipment or services, and any packaging materials.
    • Consider the depreciation and maintenance costs of your printing equipment if you’re printing in-house.
  2. Time and Effort:

    • Estimate the time spent creating the digital artwork. This includes the initial creation process, any revisions or adjustments made, and the time spent preparing the file for printing.
    • Factor in the time spent promoting and marketing your prints, including photography, listing creation, and social media engagement.
  3. Edition Size:

    • Since open edition prints are not limited in number, you don’t need to factor in edition size when determining pricing. However, you may still want to limit the availability of certain sizes or variations to maintain exclusivity and perceived value.
  4. Quality and Materials:

    • While archival quality may not be a primary concern for open edition prints, it’s still essential to use high-quality paper and ink to ensure a professional finish and longevity of the print.
    • Choose a paper type and finish that complements the aesthetic of your artwork and appeals to your target audience.
  5. Your Reputation and Demand:

    • Consider your reputation as an artist and the demand for your work in determining pricing. Established artists with a strong following may be able to command higher prices for their open edition prints.
    • Take into account any recognition, awards, or exhibitions you’ve participated in, as well as your presence on social media and online marketplaces.
  6. Market Comparison:

    • Research the prices of similar open edition prints by artists in your niche or genre. Look at both online platforms and physical galleries to gauge the current market value.
    • Consider factors such as print quality, artist reputation, and print size when comparing prices.
  7. Profit Margin:

    • Determine a reasonable profit margin that compensates you for your time, effort, and expertise while remaining competitive in the market.
    • Factor in overhead costs such as studio rent, utilities, marketing expenses, and any commissions paid to galleries or agents.
  8. Value Added:

    • Consider adding value to your prints with extras such as a certificate of authenticity, a handwritten note or signature, free shipping, or special promotions for repeat customers.

By carefully considering these factors and conducting thorough research, you can arrive at a pricing strategy that reflects the value of your artwork and appeals to your target audience. Remember to periodically review and adjust your pricing as needed to stay competitive and aligned with changes in the market and your artistic career.